Chong Theng Hui

Summary

A practitioner who teaches what he builds

Chong Theng Hui is a seasoned technology leader and practitioner with expertise in artificial intelligence, generative AI and digital transformation. As Chief Technology & AI Officer of a leading tech company, he has been at the forefront of leveraging AI to change how industries work — retail, pharmacy, recruitment, health tech and beyond. He has also served on the National AI Office (NAIO) AI Advisory Committee.

Delivered training on AI and business transformation to organisations across Southeast Asia, empowering them to adopt these technologies effectively. A speaker and mentor with over twenty years of experience in data, product and AI innovation.

Career experience

1. 2026 – present

   Chief Technology & AI Officer

   altSHIFT

   Helping enterprises adopt and implement AI in their business workflows.

2. 2022 – 2026

   Chief Technology Officer

   Hiredly

   Led technology and AI strategy for a recruitment technology company.

   Case study

3. 2021 – 2022

   Deputy General Manager, Head of Innovation, Technology & Project

   PLUS Malaysia

   Directed innovation, technology and project portfolios for a national highway operator.

4. 2018 – 2021

   Senior Manager, Head of Artificial Intelligence & Frontiers

   PLUS Malaysia

   Built and led AI and emerging-technology initiatives at enterprise scale.

   Case study

5. 2016 – 2018

   Co-founder, Principal Digital Architect

   Payla Tech

   Co-founded a digital technology venture and led its solution architecture.

6. 2013 – 2017

   Solution Architect

   Amdocs

   Designed large-scale solutions for telecommunications clients.

7. 2011 – 2013

   Senior Technical Support Specialist

   Nokia

   Provided senior technical support for global telecommunications systems.

8. 2010

   Working holiday

   New Zealand

   A year of working holiday abroad. Written up, at length, on the blog.

   Read the series

9. 2007 – 2010

   R&D Engineer

   Nokia

   Research and development engineering for mobile technologies.

10. 2005 – 2007

    Software Engineer

    Motorola

    Software development for mobile communication products.

Training delivered

A track record of delivering AI and technology training to organisations since 2018.

Organisations trained

Touch 'n Go · PLUS Malaysia · TERAS Teknologi · Hiredly · Green Packet · Asian Pac Holdings Berhad · Nawawi Tie · SIS Integrated

How the sessions run

Hands-on learning. Participants are pushed not just to understand the concepts but to apply them in their own industry, so everyone leaves with something they can actually use.

Classroom lecture, interactive activities, and practical hands-on work on the participant's own laptop or phone.

Advisory & speaking

• AI Advisory Committee member, National AI Office (NAIO), Malaysia

  Served on the advisory committee for Malaysia's national AI direction.

• Mentor and technical advisor, Ever AI

  Mentoring the team behind a low-code AI platform on product focus, technical bets and delivery practice.

  Case study

• Speaker and trainer, Southeast Asia

  Corporate AI programmes, government agencies, technology conferences and university lectures.

Education & credentials

• Bachelor of Computer Science (Artificial Intelligence) 2005

  University of Malaya (UM)

• HRD Corp Accredited Trainer TTT/22718

  Human Resource Development Corporation (HRD Corp), Malaysia

• Professional Technologist (Ts.) 2025

  MBOT — Malaysia Board of Technologists

• ICAgile Certified Professional (ICP) 2021

  ICAgile

• Member, Enterprise Architecture 2017

  IASA Global

Areas of expertise

Artificial intelligence

Generative AI · Enterprise chatbots · Machine learning · TensorFlow · LLM applications

Digital transformation

AI adoption · Workflow redesign · Data & AI projects · Change management

Technology leadership

CTO · Engineering teams · Product & data strategy · Innovation portfolios

Architecture

Solution architecture · Enterprise architecture · Large-scale telecommunications systems

Training & facilitation

HRD Corp accredited programmes · Executive education · Hands-on workshop design

Languages

• English (Professional working proficiency)
• Mandarin Chinese (Native or bilingual proficiency)
• Cantonese (Native or bilingual proficiency)
• Bahasa Malaysia (Professional working proficiency)